Everyone wants to Be Better:
- We want to be more confident
- more focused
- more motivated
- more resilient
But there is very little ACTUAL DATA on how to do it.
As a result, we take advice from self-proclaimed gurus and online personalities that don't cite their sources or do any real research before promoting their bullsh*t opinions online.
I used to work in labs, and then selling antipsychotics.
I have spent hundreds of hours reading and understanding studies and clinical trials.
So, I set out to create a company that would do Real Research, about the Neuroscience of Improvement.
It's geared towards men. Because I'm man, and I think we need the help more than anyone right now.
I'm not a doctor. I can't diagnose, or treat, or recommend medications...
But, I can use my experience to make existing research simple enough for you to understand.
And I can do my own experiments to target real problems that dudes like us are facing right now.
Good Research and Self-Improvement are both Dirty, Simple, and Real.
That's what we're striving to be.
- Carl