My name is Carl.

I founded WiseDown Research Co. after getting an undergrad degree in Cognitive Neuroscience and spending 2 years selling antipsychotics in the pharmaceutical world.

WiseDown Research Co. is Researching Mental Toughness. For Dudes.

You don't wait 'till you're 900 pounds to hop in the gym. So why are we waiting for rock-bottom to start thinking about our brains?

We're Researching:
- Addiction (both substance and screen)
- Behavior Change
- Physical and Mental Performance
- Confidence
- Resilience
- Control
- and more....

We're not doctors. We can't give medical advice or prescribe medications. But we can make real science understandable, and useful to dudes everywhere.

Because I think guys, like myself, want to improve ourselves. We want to be more healthier and stronger and less stressed. And we want to be more confident and more disciplined and harder working.

Enter- Me.

Here's the Business Model:

1) Real Data - we run actual experiments and comb through real studies so that we know our information is accurate. Sometimes, the experiments are flawed or fail. That's part of the game.

2) Simplify - no one wants to read a study or a clinical trial. That's why we create content like blogs and videos. So you can understand the research and actually use it to help yourself. We're also working on products that help you use our data, so your life is that much easier.

3) Profit -  We make money on the content and products. That money goes into bigger and better research. We don't have funding. This is bootstrapping at its finest.

That's it.
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